Digital marketing is ever-evolving, and as we move into the year 2013, it is evident that the technology to deliver the enterprise with digital at its core is here now. The challenge would be to lead and marshal the talent and innovative culture needed to make it a reality. Given here are some trends to look at out.
Increase in the number of Digital Marketing Agencies or Consultants
The digital revolution has forever changed the total amount of power between the customer and the organization, putting customers responsible for the relationship. The interest rate of decisions and deployments for marketing automation software and services is booming. However most marketing teams are not yet ready to deal with the complexness of marketing automation nor could they be capable of fully leveraging the digital transformation that is needed. Due this and also the unprecedented demand is causing the increase in the number of Digital Marketing agencies or consultants.
Medium and small businesses are also realizing the strength of content marketing and want consulting services to assist with the proliferation from the marketing tools and technology available, so increasingly more organizations are turning to digital marketing agencies to preside of these efforts.
CMO and CIO Departments to strengthen their partnership
Technology is rapidly remaking marketing departments; marketing campaigns are morphing into enterprise digital media projects that encompass. Marketing budgets are increasing to meet IT demand, it is critically important for Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) to collaborate in new ways and transform their organizations to drive business growth.
The Year of Mobile
Individuals are spending additional time and money on their own mobile devices than in the past; there are encouraging evidences which support consumer engagement via mobile. Brands want to leverage location technology, social media and other behavioral data to orchestrate their mobile marketing as it is generation lot of attention.
Integrated Marketing Campaigns
As marketers desire to leverage cross-channel digital campaigns to deliver real-time results cheaper, integrated channel campaigns will require dominance. A built-in tool set that may convert unknown traffic to known traffic will leverage competitive benefit to most companies.
Data Driven Marketing
Data driven marketing will take prominence in the year ahead. A typical B2B company uses, typically 6 different Marketing automation tools to handle a single advertising campaign, and all these power tools provide the bulk of actionable data. Moreover, a company's social networking can now range into countless potential unique contacts. The sheer number of people, accounts, and permutations within the data make engaging with that audience very daunting. At the same time, companies are under intense pressure to drive revenue, and tight budgets are forcing marketers to create informed data-driven decisions. Tools that will marketers to extract the insights in the detailed bulk data will in fact serve modern marketing needs.
Optimized Cross Channel Customer Experience
This is what all marketers' are centered on delivering. The client journey ought to be seamless across channels and each should play to its strengths. To do this all your digital platforms must talk to each other as well as in sync with the overall online marketing strategy.
The trend in Content Marketing is to focus less on preparing content that will sell and more on content which will educate. Instead of pitching products or services, delivering information that makes your buyer more intelligent will work. Content writers and bloggers will be distinguished by the content they've created and their influence reaches, not by their titles. There are a host of recent decision engines, social curation platforms, content provisioning and production technologies and services emerging (e.g. Story stream, Smartology, iTrigga etc). The demand for content curation rapidly increasing, it comes with an interesting new group of platforms and services appearing that will enable new content models enhance content delivery by enhancing existing CMSs.
� e-mail marketing will continue to growing at astonishing rates
� Paid look for B2B companies will become less common as new ad platforms will emerge
� Google will continue to dominate the B2B search market
� The big four of the internet will be Google, Apple, Facebook and Amazon.